Electronic Shelf Labels (ESL) - Insights

Electronic price labels - from concept to implementation

Electronic price labels are fundamentally changing the retail sector. Our content offers you in-depth specialist knowledge - from the introduction and technological basics to practical applications, costs, efficiency and benefits. Gain valuable insights and background information as well as compact, easy-to-understand information for your successful digitalization in stationary retail.

Digital price tags in modern retail
Digital price labeling explained simply

ESL basics - compactly explained

What are digital price tags and how do they work?

With Electronic Shelf Labels (ESL), prices can be updated automatically by radio, special offers can be implemented in seconds and errors can be avoided. The energy-efficient displays can be controlled centrally and are revolutionizing retail. How exactly does it work? Find out more now!

How ESLs work

The most important electronic shelf label technologies

Electronic shelf labels (ESL) are revolutionizing retail - from energy-efficient e-ink to dynamic LCD displays and interactive touchscreen models. But which technology is best for your store? Discover the key differences and find the optimal solution!

Overview of ESL technologies

Areas of application for digital price labeling

From supermarkets to fashion stores - electronic shelf labels (ESLs) optimize processes, enable dynamic price adjustments and increase efficiency. But it's not just retail that benefits from digitalization! Discover now in which sectors ESLs offer the greatest added value.

ESL industry overview

Digital price tags at a glance

Added value for retailers, shopping experience for customers

Where dynamic pricing creates real added value

Whether retail, production or healthcare: Dynamic pricing opens up new opportunities to control prices flexibly and centrally. With digital price tags, companies can react faster to market changes, reduce errors and optimize processes - individually adapted to the requirements of the respective industry.

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The positive influence on the shopping experience

Digital shelf labels ensure a better shopping experience, fewer errors and more efficient processes - for example in supermarkets, pharmacies and DIY stores. Find out how electronic price tags are used today and what practical benefits they offer in everyday life.

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Beratung zur Preisangabenverordnung (PAngV) mit Dokument auf Klemmbrett – elektronische Preisschilder unterstützen bei der korrekten Preisangabe
Requirements for retailers

Legally compliant on the shelf with electronic price labels

Compliance with the Price Indication Ordinance (PAngV) places high demands on retailers: Correct, complete and clearly legible price information is required by law - violations can result in warnings and fines. Electronic price labels offer a reliable solution for displaying all mandatory information directly on the shelf in an efficient, up-to-date and legally compliant manner. Find out how ESL technology helps to minimize risks and make retail processes fit for the future.

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Did you actually know ...

The power consumption of an Electronic Shelf Label (ESL) per year is less than that of a light bulb per hour.

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Digital price tags in comparison

Cost-benefit factors of ESL systems

Digital price tags in retail: benefits and limitations

Electronic shelf labels (ESLs) reduce the amount of work involved, reduce pricing errors and enable flexible pricing strategies. They promote sustainability - but come with costs and dependencies. We clearly compare the advantages to paper labels.

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Conversion costs for electronic price labels

Electronic Shelf Labels (ESL) save time, reduce costs and support flexible pricing. Particularly suitable for retailers with frequent price changes, many locations or sustainability goals. We show when it is worthwhile for retailers to use them.

The cost of digital price tags

First-class ESL hardware from renowned manufacturers

We rely on Electronic Shelf Labels (ESL) from well-known manufacturers. These technologies are used successfully in retail stores worldwide - over 30,000 stores in more than 50 countries use such solutions. This ensures that your ESL installation remains durable, stable and future-proof.

Our system partners

ESL lifecycle management

Sustainable planning, efficient operation

Digital shelf labels have established themselves in retail as an efficient solution for dynamic pricing. A holistic service concept supports companies throughout the entire life cycle - from installation and efficient operating solutions to sustainable end-of-life management. The aim is to achieve long-term added value while taking ecological responsibility into account.

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Wartung elektronischer Preisschilder im Einzelhandel – Batterietausch und Funktionsprüfung durch OMS Retail
Focus on digital price labeling

The market asks questions - we provide the answers!

ESL at filling stations: Opportunities and applications

Digital shelf labels also open up new opportunities for petrol stations - for example through automated price updates and optimized processes. The industry is still cautious, but interest is growing. Christoph Lange sees clear advantages for medium-sized businesses in particular. Read the article to find out how pilot projects can make it easier to get started.

To the article

 

OMS Retail interview in der DIY - Das Fachmagazin für die Do-it-yourself-Branche

Innovative approaches for the retail trade

In the March issue of the trade magazine diy, our CEO Achim Höfer spoke about digitalization in the DIY sector. He explained our service approaches and showed how electronic shelf labels optimize processes and improve efficiency in retail.

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OMS Retail interview im Whitepaper der Lebensmittel Zeitung Direkt

Food retail under pressure - how retail tech can help

The latest "Retail-Tech" white paper from Lebensmittel Zeitung Direkt focuses on electronic price labeling (ESL). As an independent implementation partner, we have contributed our experience and highlighted the practical benefits of ESL solutions for retailers.

More information on the Retail-Tech Study 2025

 

Our services

Complete support for electronic price tags

  • Analysis, planning and needs assessment
  • Project management and rollout coordination
  • System integration and professional installation
  • Technical support and maintenance during operation
  • Sustainable disposal and recycling solutions
USING ESL EXPERTISE

Your start in digital price labeling

Interested in ESL? We support you from planning to implementation.

Christoph Lange - Contact for digital price tags and retail services

Christoph Lange

Our ESL expert will be happy to advise you.

Mail: info@oms-retail.com
Call: +49 (0)511 / 515 283-0