Lebensmittel Zeitung Direkt - Whitepaper

Retail Tech 2025 - The food retail industry is under pressure!

The food retail industry is undergoing radical change. Companies that neglect digital innovations risk being left behind. LZ Direkt's Retail Tech Whitepaper provides valuable insights into current digitalization trends, profitable investments and strategies for reducing staffing levels, reducing inventory discrepancies and increasing customer satisfaction.

We are pleased to be part of the current white paper "Retail-Tech 2025" of the Lebensmittel Zeitung Direkt to be. The study analyses the most important technology trends that will shape the retail sector in the coming years - from AI and cloud solutions to the digitalization of the customer experience.

One focus is on the increasing importance of electronic shelf labels (ESL). As an independent implementation partner for ESL systems, we were able to contribute our expertise:

" Digital price tags not only allow retailers to save resources, but also minimize complaints and improve customer perception," explains our Key Account Manager Christoph Lange in an interview.

Rolf Schmal, our Head of Operations ESL, also provides insights into upcoming developments in ESL systems that improve the shopping experience in the white paper.

Further focal points of the retail tech white paper:

AI-supported theft prevention
Cloud-based checkout systems
Hybrid store concepts
Reta Awards innovations

You can download the full Lebensmittel Zeitung whitepaper with all the analyses and interviews here: LZ Direkt Whitepaper

Note: The white paper is currently only available in German.

About Lebensmittel Zeitung (LZ)

The Lebensmittel Zeitung is the leading trade and business newspaper for the consumer goods industry in Germany. It offers daily news, in-depth analyses and background reports on topics such as marketing strategies, product range and sales concepts as well as IT and logistics - and is therefore primarily aimed at decision-makers in retail centers and the industry. As part of the dfv media group, it is regarded as a reliable source of information for the entire sector. This comprehensive range of information is supplemented by LZ direkt, Lebensmittel Zeitung's POS magazine, which offers direct access to the people and movers and shakers in Germany's supermarkets - from owners and store managers to qualified specialist staff.